Our long awaited cruise port construction is underway, which means the Proverbial Clock has started ticking on the time line for completing infrastructure required to handle the economic impact of what will amount to a burst, although a continuous one, a predictable one, of tourism from this uniquely distinct cruise segment.
To fully understand the special preparation needed to service this extraordinary market, which makes up over half of all tourism segments in the world, we must first understand the cruise industry that will bring this segment together in our destination especially because we are the home port. As a home port, we have the opportunity to impress and service the same group of tourists twice during their visit, with the possibility of serving them again during a land vacation later on.
This article is the first in a series forthcoming in monthly slices designed to increase your understanding of not only the cruise industry but other aspects in the mindset of cruisers and how they got here.
All data analyzed in preparation for these articles were researched and culled from reviewing studies, surveys, facts and figures as well as other forms of published material from more than 40 different web sites deemed to be the most reliable and up-to-date industry sources.
In the course of these articles there should be new and relevant information for even the most experienced cruisers among the residents, regular visitors and property owners of Rocky Point; indeed maybe provide a spark of enlightenment as to how you, if so inclined, might become involved in one or more of the incredible business and service opportunities that will present themselves with our fresh world status as not just a new homeport but one that offers the cruising world an itinerary of truly all new ports of call in one of the most diverse seas on our planet.
In addition, you will learn how and why our success as a home port is fairly guaranteed from the very first cruise departure. You will also learn when it’s time to ‘fasten your seat belts’ for the wild ride upward in the future of our little [soon to be not so little] slice of paradise by the sea. Depending on the extent of your desire to become involved in the history of our destination, the time to fasten your seat belt just might be right now!
To illustrate the direct and indirect economic impact of cruise tourism on the residents, businesses and municipality in a home port destination, let us begin with a statistical picture of the cruise industry worldwide, continent wide and state wide, thus giving us a better understanding of where Puerto Peñasco will fit into this complex segment of tourism that is poised to fulfill our destiny as a world class destination resort.
The cruise line industry has grown continually since its officially recognized inception that began with a three month cruise around the Mediterranean in 1891 carrying 241passengers. The industry continued to constantly grow and contribute to world economies until 1970, the year the industry carried 500,000 cruisers and reached the so difficult to determine “Critical Mass”, that point when growth surges exponentially with a life of its own, and the cruise industry has never looked back since.
In fact, since 1970 the cruise passenger market has grown a phenomenal 2,100 percent, from the 500,000 passengers in 1970 to an estimated 21.3 million in 2013. The flood of exponential growth stabilized in the ‘80’s and ‘90’s to a more manageable consistency; even through the world economic downturn of the last several years, growth has continued averaging 7.4% annually.
Another statistic that bodes well for the future of cruise tourism for Puerto Peñasco is that of those 21.3 million cruisers, 55 to 60% were from the U.S. This remarkable statistic is even more extraordinary when you consider that of the 2,000 ports of embarkation around the world; only 30 are located in the U.S. In other words, Americans continue to drive worldwide tourism growth, and will continue to do so as long as the cruise lines keep introducing new cruise ships to the market. And we can count on new ships arriving for service as long as occupancy continues to average 104% like it has for the last decade.
So far the cruise lines have kept up with demand by investing billions of dollars in new ships annually, having delivered 167 new ships from 2000 through February 2013. These include sizes varying in capacity from riverboats that carry just 32 passengers up to the mega-vessels that carry 5,400 passengers and serve as a floating destination with hundreds of unbelievable amenities at a cost of more than a billion dollars each!(worthy of detailing in future blogs). On order for delivery between 2014 and 2016 are 22 more ships representing investments of more than $14 billion.
We’ll close Part I of this series with a few more facts that may surprise you, even excite many who have a business interest in mind for the anticipated tourism influx:
o Revenue for the US economy in 2012 was $37.85 billion.
o Cruise industry is responsible for 314,000.U.S. jobs
o Avg annual growth rate of the cruise industry since 1980 is 7.4%
o Average age of cruise passengers is 50+ (or 46 depending on source)
o Average household earnings of cruisers is $109,000 ($93,000 depending on source)
o Another amazing fact is that only19.9% (or 24% depending on source) of Americans have taken a cruise. (Adds a reason for cruise lines to spend a billion dollars on one ship.)
o 80% of cruise passemgers think it’s a great way to sample destinations.(Excellent reason to have our “ducks in a row” from the very first cruise.)
o Average length of a cruise is 7.2 days
o Average length of land stay at home port destinations prior to cruise departure is 1.5 days (Expenditure per pax averages $155.62.—does not include expenditures after returning from cruise)
o Average size of cruising party is 2.1 passengers.
o The states producing the most cruise passengers are Florida, California, Texas, Massachusetts, New York, Pennsylvania, New Jersey, Illinois, Arizona and Georgia. (Having three states in the top ten markets within driving distance to our home port is a cruise line’s dream!)
Part II of our Home Port economic impact study will further detail statistics as they relate to the direct and indirect economic benefits we can expect from the cruise lines and passengers; including results of exclusive interviews with behind-the-scenes leaders who know the facts about how the development is to roll out. We will also provide the statistics on how and where the dollars spent by tourists and cruise lines are circulated. (Hint: Each tourism dollar spent circulates through the local economy 7 to 15 times.)
This article is brought to you by the Sonoran Resorts Sales Group, www.sonoranresorts.mx, Jim Ringquist, Director of Sales and Marketing.