PART V: Economic Impact of Home Port on Puerto Peñasco
In Part IV of our Impact study, we defined some areas of infrastructure needed to accommodate the cruise passenger market that aren’t as obvious as those normally envisioned. We discussed how simple the formula is that cruise lines themselves have been using for 40 years that is credited as crucial to their phenomenal growth over that period. It has to do with spoiling (not just satisfying) the passenger. This simple philosophy has virtually guaranteed the cruise lines a passenger loyalty base that has stretched through generations of families, each generation taking more cruises than the last one.
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